A poll conducted by hhgregg of 400 Orlando residents reveals some very interesting data about consumer behavior during holiday shopping.
By Jacob Engels
As we get closer and closer to Thanksgiving… that also means we are nearing the Black Friday/Cyber Monday shopping madness. Known as the days with some of the best deals of the year, we have seen everything from fistfights to full-scale riots engulf the nation as we all try to get our piece of the pie.
Earlier this week, hhgregg released the results of an online poll they conducted that targeted 400 Orlando residents Black Friday/Cyber Monday shopping behaviors. According to the data – Cyber Monday and Black Friday are nearly tied as the most popular sales events for Americans and Orlando residents. 52% now prefer Cyber Monday over Black Friday, which garnered 51%.
More than two in five shoppers in Orlando (45%) said that they get highly competitive when shopping on Black Friday. The survey, which was commissioned by hhgregg, also determined what most Orlando residents do in order to prepare for their holiday shopping routines.
54% of Orlandoans still keep their lists on paper, while nearly 1 in 3 Orlando shoppers use Facebook to find gift ideas. Orlando shoppers are also among the most likely in the nations to prepare wish list for themselves, with 49% doing so.
The final… and probably most interesting category that Orlando residents were surveyed on was “Gifting & Re-gifting.” Shoppers of all ages expect to spend an average of $787 on their spouses, while they only expect their partner to spend $349 – a difference of $438.
32% ranked their spouses or significant other as the hardest person to purchase gifts for and in-laws were ranked as the worst gift-givers. Finally, nearly half (47%) of Orlando shoppers have admitted to re-gifting presents, though only 8% have been caught.
hhgregg has 4 Orlando locations. Click here to find the hhgregg nearest to you.
Jacob Engels, is the Founder of East Orlando Post & Seminole County Post. He is a seasoned political operative who has led numerous statewide political groups and has worked on several high-profile local, statewide, and national races. Jacob has been interviewed on national television & radio programs, with his work having been featured in the Orlando Sentinel, New York Times, Washington Post, Miami Herald and other publications nationwide. He can be reached at firstname.lastname@example.org