Sweetwater 420 Fest Is Gonna Be Dope

    Old Sweetwater, Keep On Rollin’

    (Mississippi moon, won’t you keep on shinin’ on me)


    By Croix Provence


    … Get it?

    What better way to celebrate 420 than with a crazy eclectic music festival in the middle of Centennial Olympic Park, Georgia? No better way! Sweetwater 420 Fest is an amazing, and amazingly inexpensive, music festival that has delivered some solid weekend experiences. For a 3-day pass you only drop $55 right now, so get ‘em while they’re hot! …But not until you check out this year’s lineup. Last year’s lineup saw Sublime With Rome, Steel Pulse, Galactic, G. Love And The Special Sauce, Dirty Heads, Conspirator, Anders Osborne, Pretty Lights, Dirty Dozen Brass Band, Archnemesis, and more! That’s a pretty good lineup, but let’s see if we can kick it up a notch with this year’s lineup. Who do we got?



    One word: sweeeeet. What a bad-ass lineup! Hip hop godfather Snopp Dogg/Lion/Bamboo/Theory will be headlining; rightly so when your festival is honoring the green. Followed by none other than 311, the alt-rock/reggae/rap fusion band that we all grew up with who, surprise, also love the green! Seriously, they have such a fun discography that exemplifies real musical growth over time. They went from rowdy young boys to rowdy young men who grew in style and lyricism. Shoutout to 311: PLEASE play “Six” live! I digress. Downtempo electronica artists Thievery Corporation will also put on a good show for the green theme… You get the picture. It’s a chill time with chill bands. Until you see Primus and Cage The Elephant on the lineup! They are wild, unique, bands with versatile sounds who put on psychotic stage performances. Especially Cage The Elephant’s front man: I’ve watched him climb up the tech booths, crowd surf people while screaming The Beatles lyrics, and throwing himself all over the place. Don’t miss them for sure! If you’ve read any of my other articles, you know that Slightly Stoopid is known for amazing beach rock guitar skills. They are crazy good (and love grass too, but you already knew that). Moe. Is funky and fun, and I’m glad to see them on the roster for this. Gov’t Mule is always a crowd favorite as well with their southern rock flair. Beats Antique and Big Data will put on good electronic shows, and The Wailers will hold down the reggae fort with their beautiful classic harmonies and deep souls.


    Sounds like Atlanta’s gonna be rocking and swaying this April. Are you feeling good vibes about this lineup? On the Croix Scale from Bad to Bad-Ass, it’s feeling:



    Overall: Sweet


    Head over to www.Sweetwater420Fest.com to grab tickest before the price raises again! Hopefully you’ll be in Atlanta and we can chill together during a sweet weekend of music, good people, and good times.





    Happy Ending Productions unveils full weekend schedule for the 11th annual 3-day SweetWater 420 Festival April 17-19, 2015 at Centennial Olympic Park, presented by SweetWater Brewing Company. General admission and VIP “Big Fish” single day tickets are now available for purchase here.


    Headliners day-by-day schedule includes:


    Friday, April 17: Snoop Dogg, Thievery Corporation, Cold War Kids and Beats Antique

    Saturday, April 18: Cage the Elephant, Primus, Gov’t Mule and The Floozies 

    Sunday, April 19: 311, Moe. and Slightly Stoopid and The Wailers



    Visit www.sweetwater420fest.com for detailed weekend festival schedule for all stages, Relapse 420 Comedy Tent, ‘Not-So-Silent-Disco’ and SweetWater Experience. –

    “Planning is well underway to transform Atlanta’s Centennial Olympic Park into the ultimate festival experience and tickets are moving quickly. We have limited three day tickets remaining and with the release of our single day ticket options we expect to sell out soon,” stated Jennifer Bensch, President, Happy Ending Productions LLC.


    Limited corporate private chalets to accommodate up to 30 people located at premium viewing area near main stages are available. To learn more contact info@sweetwater420fest.com.


    Receive discounted tickets to SweetWater 420 Festival Official After-Parties at Atlanta’s Terminal West featuring Pigs on the Wing April 17 and Break Science April 18.


    More information including ticket, lodging, volunteer and sponsorship opportunities can be found at www.sweetwater420fest.com. Follow on Twitter and Instagram @420Fest, and on Facebook at https://www.facebook.com/420fest.


    SweetWater 420 Festival is produced by Happy Ending Productions, offering promotion, production, and event operations and logistics management. Happy Ending Productions’ client list includes Camp Bisco, Counterpoint, Bonnaroo, Hookahville and tour support for Phish, The Rolling Stones, AC/DC and more.


    About SweetWater 420 Festival

    The 11th annual SweetWater 420 Festival will be held April 17-19, 2015 at Atlanta’s Centennial Olympic Park. Three stages will accommodate 48 musical acts representing with the most diverse and talented line-up in the festival’s 11-year history. The SweetWater Experience will offer a unique variety of samplings and school patrons on craft beer, Planet 420 will offer ecofriendly tips and the Not-So-Silent Disco will keep the party going. For more details and ticket purchase visit www.sweetwater420festival.com and follow on Twitter/Instagram at @420Fest or on Facebook at facebook.com/420fest.


    About SweetWater Brewing Company

    Living by the motto “Don’t Float the Mainstream,” SweetWater Brewery has been blazing its own path in craft beer throughout the Southeast since its inception in 1997. With a brewer calling the shots, quality of beer—and life—are always most important in crafting a lineup of lip-smackin’ brews. Widely known for its flagship 420 Extra Pale Ale, SweetWater also serves up an everevolving Catch & Release seasonal lineup of brews and an offbeat, one-off Dank Tank series. SweetWater invites folks to join them for tours and tastings of their Atlanta brewery every Wednesday through Sunday. Visit www.sweetwaterbrew.com for more info about SweetWater, or hang out with your social thang out by following SweetWater on Twitter/Instagram @sweetwaterbrew, or on Facebook at facebook.com/sweetwaterbrew. And always remember; drink ‘em if you got ‘em!



    Croix Provence, abridged: Singer. Actress. Model. Dork. Snack enthusiast. Freelance writer. Music lover. Comic Con freak. Adrenaline junkie. Short sentence sorcerer. Follow @CroixProvence on Twitter and Instagram, and like Croix Provence on Facebook.