By Jacob Engels
Periodically, we will be doing stories on businesses that are succeeding or businesses that are struggling. Our first piece is on Avalon Park Jewelers, and below is a short Q&A with Tiffany Bayley, the owner. They are succeeding.
Why did you choose Avalon to open up your jewelry store 2 years ago?
I was looking for another master-planned community like Celebration. I had a store there for over 8 years and really enjoying that community feeling. You can build customer relationships in a small community very quickly through word-of-mouth advertising and any one in the jewelry industry can tell you, that is the best advertising you can get.
Most businesses don’t make it 2 years in Avalon, what’s the secret?
I don’t think it’s Avalon, it’s the country in general right now. Its tough out there and it takes a lot of hard work to keep things going. But if I had to pinpoint what I feel we can contribute our success to, it is going above and beyond for our customers. We pride ourselves in doing the best job we can possibly do for everyone, everyday. Its not just about building your customer base, it’s also about maintaining it. We love our customers and we like to spend time with them. We have several events throughout the year that enables us to do just that. In addition, I live in Avalon Park – these people are not just my customers – they are my friends.
We heard about your 2 year anniversary blow-out. Tell us more —
We will be closed during the day on the Fourth to prepare for our big night. We will open our doors at 5pm and will be serving cake and champagne at 6pm. You will have an opportunity to meet some of our preferred bridal vendors and be the first to view of all of our great new collections for fall.
Any specials going on during the 4th?
There will be an unbelievable opportunity for savings. We love events. We will have fantastic gift with purchase promotions on both new and existing collections, fabulous gift bags to the first 100 customers of the evening and a drawing for a $1000.00 gift card.
Jacob Engels, is the Founder of East Orlando Post. Along with the Post, he owns several other businesses and is currently enrolled at Valencia College. Jacob has lived in Avalon Park since it’s founding and enjoys playing with his black Labradoodle Jasper, listening to indie rock, and seeking out new business ventures. He can be reached at firstname.lastname@example.org